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Phone: 416 544-4922

NEW BRETON GOURMET CRACKERS OFFER SUPERIOR SNACKING EXPERIENCE WITH FOUR UNIQUE FLAVOUR COMBINATIONS AND ZERO GRAMS OF TRANS FAT
Culinary Expert, Bonnie Stern, Partners with Breton Gourmet to Develop Flavourful Food Pairings

Toronto, ON - April 12, 2004 - Dare Foods Limited is appealing to sophisticated tastes with the introduction of their newest cracker, Breton Gourmet. Breton Gourmet combines the traditional quality and unique melt-in-your-mouth texture of original Breton crackers with a superior taste experience and new snackable size. Made from natural ingredients and containing 0g of trans fat, Breton Gourmet crackers come in four great flavour combinations - Original, Asiago & Rosemary, Garlic & Fine Herb and Pesto & Parmesan.

In partnership with Breton Gourmet, culinary expert Bonnie Stern developed three exclusive and distinctly flavourful food pairings for each Breton Gourmet variety. On the back of each Breton Gourmet package are Bonnie Stern's food pairings for "snacking", "casual entertaining" and "elegant entertaining". Learn how Breton Gourmet can make a healthy snack the family will love or the perfect start to that spur-of-the-moment barbecue with friends or an elegant hors d'oeuvre that will impress even the most selective guest at a formal cocktail party.

"Breton Gourmet are unique flavours that appeal to Canadians' tastes and worldly sense of adventure in food. They were developed with no trans fat and have the Breton name consumers have come to know and trust behind them," said Virginia Foster, Brand Manager - Crackers, Dare Foods. "Their "just right" snacking size and range of food pairings from Bonnie Stern makes them the ideal snack right out of the box or as part of any social event."

Unique Tastes are the #1 Snack Purchase Motivator
Following extensive market research that showed that unique tastes are the #1 consumer snack purchase motivator, Dare developed the four unique Breton Gourmet flavours. Once developed, Dare did more testing and found that Breton Gourmet rated as high as Canadian's current favourite snack cracker.

Breton Gourmet crackers are a great complement to the current line-up of Breton crackers, which includes the original Breton and Breton Minis. All four flavours of Breton Gourmet are available now in 200g packages at convenience, grocery and mass merchandise stores across Canada with a suggested retail price of $3.19.