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Our Made Better Promise

Made Better informs everything we do at Dare.

Made Better isn’t just a claim, it’s our promise. Our delicious, healthy snacks are Made Better for your family’s life. Made Better by using only the very best ingredients. Made Better by taking inspiration from your always changing needs. Made Better with a passion for innovation. And Made Better with the wisdom that comes from over 125 years of perfecting our craft. Made Better informs everything we do at Dare, because we believe every occasion, from snack time to lunchtime, to family and entertaining time, deserves better.

Made better by not just what’s put in, but what’s left out.

We avoid the same things you avoid when crafting our products so you can feel better about serving them to your family. Every year we reformulate a large number of our products to make them even better.


Made better with ingredients everyone can feel good about.

We use real ingredients that make you healthier and happier. Packages bearing the Whole Grains Council stamp contain at least 8 grams of whole grains per serving. Real fruit, yogourt, chocolate and cheese, and other ingredients you would find in your own kitchen, are an important part of many of our recipes. For more information, visit the Whole Grains Council website.


Made better by ensuring 100 percent peace of mind.

All of our delicious, healthy snacks (EXCLUDING BRETON POPPED! CRACKER CHIPS and REALFRUIT CHEWS which are made in non-Dare facilities) are prepared in peanut/nut free facilities, because your family’s well-being is our priority. We offer ‘peanut free’ snack solutions for every taste and occasion.

Made better by making guilty pleasures less guilty.

Eating well shouldn’t mean sacrificing what you enjoy. That’s why we’ve created delicious Reduced Sugar and Portion Controlled versions for some of your Dare favourites.


Made better by innovating and by recognizing new trends.

We’re always improving our products to better suit your lifestyle. Those designated Kosher Pareve or Kosher Dairy are clearly marked with a Kosher icon, and delicious gluten-free offerings display the Gluten Free certification. Watch for more innovations that show we are listening to you family. For more information, visit the Gluten Free Certification Program website.

Made better through our concern for the welfare of animals.

Dare Foods has committed to source only cage-free eggs by no later than 2025.