Press Releases
PRESS RELEASE
May 23, 2006
For Immediate Release
Introducing the Mouthwatering Fruit Flavor of RealFruit Gummies
Dare Foods Inc. proudly introduces Canada’s leading soft and chewy candy brand to the U.S. – RealFruit Gummies. Dare’s RealFruit Gummies are bursting with real, fresh fruit flavor. Made with purer ingre-dients than competitive products, RealFruit Gummies are fat-free soft gummies made with real fruit pur_es and juices. The candies contain no artificial flavors or colors and are peanut-free.
In Canada, RealFruit Gummies are the #1 soft and chewy candy brand -– outpacing category growth in all channels. Margaret Lucas, Senior Brand Manager, Candy, comments, “RealFruit Gummies are a pre-mium, better-for-you-candy that deliver a distinct and true real fruit taste that you have to try to believe. We’re confident that consumers in the U.S. market will enjoy and embrace these unique gummies.”
RealFruit Gummies are offered in the preferred varities of Fruit Medley, Orchard Fruits and Tropical Fruits, and are packaged in 6.4oz bags. This new product will be supported with consumer sampling and couponing or feature pricing. A 75-count assorted display shipper is also available.
Dare Foods, Inc.
Key brands for Dare Foods Inc. in the U.S. include Breton (Original, Multi-Grain, Reduced Fat & Sodium, Sesame, and NEW Garden Vegetable), Breton Minis (Original Wheat, Cheddar Cheese, and Garden Vegetable), Cabaret, and Vinta crackers as well as Bremner Wafers, Bremner Crackers, Dare Cookies, and Whippet mallows. Dare’s line of Breton Thin Wheat crackers is the nation’s #2 specialty cracker brand. Additional information on Dare’s products and company history can be found at www.darefoods.com.

