A Canadian classic goes National: Dare Foods and Dentsu Creative Canada bring Whippet cookies to the rest of Canada with the new ‘sweet escape’ campaign.
March 24, 2026
Toronto, March 9, 2026 – Made with real chocolate, fluffy marshmallow, and a soft cookie base, Whippet cookies have been a beloved treat in Quebec for nearly 100 years. Baked in Cambridge, Ontario by family‑owned Canadian company Dare Foods, this iconic cookie is gaining popularity across the country.
What if a single bite could transport you somewhere else? Dentsu Creative Canada, in partnership with Dare Foods, has just launched a new campaign for Whippet built around a simple, irresistible idea: “Need an escape? Have a Whippet.” The campaign reimagines the iconic cookie as more than a treat – it’s a playful, delicious moment of pause when life gets overwhelming.
Turning an Everyday Moment into an Escape
At the heart of the campaign is a relatable, slightly awkward moment in a suburban home. A woman finds herself in an awkward interaction with her husband until her gaze shifts to something far more satisfying: a Whippet cookie.
“This campaign captures a relatable exchange between partners and humorously shows how Whippet cookies can give you a sweet escape,” said Deborah Attwood, Senior Marketing Director at Dare Foods. “It’s a playful reminder that even ordinary situations can shift when you treat yourself with Whippet.”
Through rich, close-up shots of the real chocolate coating, fluffy marshmallow filling, and soft cookie base, the campaign highlights the multisensory pleasure that makes every bite feel like an escape.
“The campaign builds on Whippet’s belief that a treat can satisfy more than just a sweet tooth. It can spark the imagination, offer a sense of emotional relief and transform an ordinary moment into something unexpectedly delightful. In a world of constant noise, we leaned into the idea of Whippet as a true moment of pause.” said Ari Elkouby, Chief Creative Officer at Dentsu Creative Canada.
A beloved brand, Whippet is taking this opportunity to connect with a younger audience and expand its appeal in the rest of Canada. The campaign will be supported through a dynamic mix of TV, digital, and in‑store activations, giving media and audiences multiple touchpoints to experience Whippet. The storytelling positions Whippet as a relatable treat for Canadians everywhere, taking it from a nostalgic favourite to a culturally relevant symbol of sweet indulgence.
About Dentsu
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
About Dare Foods
Dare Foods has been a proudly Canadian, family-owned company since 1889. With nine manufacturing plants, over 1,400 employees and after more than 135 years in operation, Dare Foods has become part of the fabric of Canada. Dare Foods is dedicated to producing innovative, high-quality food and has created some of the most loved brands in the country including Whippet, Bear Paws cookies, REALFRUIT gummies, Breton crackers, Melba Toast and many more. Manufactured in Canada and the U.S., its range of cookies, crackers, find breads and candy is available throughout North American and in more than 50 other countries around the world. Learn more at: www.darefoods.com.
Credits:
Client: Whippet
Sr. Marketing Director: Deborah Attwood
Sr. Brand Manager: Stephanie Novielli
Brand Manager: Daniella De Tina
Assistant Brand Manager: Lauren McMillan
Sr. Digital Manager: Cory Chisholm
Assistant Social Media Manager: Melanie Petriw
VP of Marketing: Matt Gould
Agency: Dentsu Creative
Chief Creative Officer: Ari Elkouby
Executive Producer: Liz May
Executive Creative Director: Ryan Egan
Art Director: Erin Rodness
Copywriter: Shelagh Moore
Associate Creative Director (FR): Karl Ouelette
Copywriter (FR): Patrice Daigneault
French Producer: Liliane Clune
Group Account Director: Justine Leetham
Account Supervisor: Ankita Mondal
Chief Client Officer: Dimitra Georgakis
Director: Emma Higgins
Production: A Fela Production
Executive Producer: Taj Critchlow, Fuliane Petikyan, Dean Rosen, Amir Karimi
Integrated/ Line Producer: Mikayla Fasullo
Operations Manager: Olivia Swayze
DP: Zach Koski
PM: Trevor Evoy
Coordinator: Peter Widdrington
1st AD: Sarah Kravetz
Script: Sydney Kondruss
1st AC: Dave Stuart
2nd AC: Patrick Holmes
DIT: Gavin Keen
VTR: Scott Wylie
Sound: Sean Van Delft
Gaffer: Ryan Hernandez
Best Electric: Tarek Smith
Electric: Chris Bryan, Ryan Haas
Key Grip: Nick Julian
Best Grip: Josh Labouceur
Grip: Jarret Murray, Nick Telesca
Genny OP: Steve Sinclair
Wardrobe Stylist: Carla Candela
Wardrobe Assist: Esme McBride
HMU: Kathy Nguyen
HMU Assist: Lacey Day
Production Designer: Electa Porado
Art Director: Juliana Bergen
Lead Dresser: Sage Drake
Set Dresser: Tyrell MacLennan, Lando Cortez
Location Manager: Spiros Kourtelessis
ALM: Michael Wardle
Food Stylist: Carol Dudar
Food Assistant: Mia Bachmaier
Editorial: Saints Editorial
Editor (Eng): Mel Hider (Eng)
Editor (Fre): Corinne Grans-Wood
Assistant Editor: Sam Tajik
Executive Producer: Emily McKay
Transfer and Online: Darling VFX
Colourist: Kassi Bellamy-Fields
Colour Assistant: Eric Kingsbury
VFX Artist: Alyssa Schmidt
VFX Artist (Swirl Animation): Steve McGregor
VFX Assistant: Erica Bradbury
Executive Producer: Kristen Van Fleet
Producer: Joelle Aani
Audio House: PIRATE SOUND
Sound Director: Vanya Drakul
Sound Engineer: Keith Ohman
Sound Producer: Harleen Bhogal
Music Supervisor: Danica Bansie
Casting Director: Alex Nursall
Media: WPP Media
Director, Media Planning: Veronica Gonzales
Media Planner: Faith-Liana Laylor
Assistant Media Planner: Krishna Thakkar
Talent: Erica Anderson, Colin Platt (EN), Mathieu Samson (FR)
PAs: Anthony Stanghini, Austin Martin, Lucas Balestrero, Matt Bedforth, Lia Pulumbarit, Brenden Barnard, Alora Kempthorne, Dylan Brown.