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Assistant Brand Manager

Permanent, Full Time + Cambridge, ON (hybrid)

Assistant Brand Manager

Marketing Department
Cambridge, ON – Hybrid

The Opportunity

At Dare Foods, a leading CPG company based in Canada, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Assistant Brand Manager, you will work with an experienced and passionate team of marketers and Agency partners to drive the business forward via first-class brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will lead the thinking and execution of specific elements of the marketing mix and the portfolio’s priority projects. You will also assist the Brand Manager in short and long-term brand planning. You are developing a strong Marketing technical skill set and can lead cross functionally to assist in bringing winning new products, packaging and consumer programs to the market.

Work Environment

  • This position is located at the company’s head office in Cambridge, Ontario but Dare offers a hybrid working model where time can be split between in-office and at-home work
  • As a family-owned company, Dare values respect, integrity, teamwork, diversity, and continuous improvement with a culture that is collaborative, results-oriented, and nimble


Key Responsibilities:

Marketing Strategy:

  • Recommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
  • Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution:

  • Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials

Business management:

  • Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
  • Managing the P&L to deliver against growth and profit targets
  • Management of annual marketing budget, including reconciliation and ensuring 100% spend on target


  • Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
  • Leading cross-functional teams to bring product and packaging innovations and renovations to market


Who are we looking for?

  • Minimum Qualifications:
    • 1-3 years of assistant brand management or related marketing experience, preferably at a CPG company (inclusive of co-op and intern positions)
    • A post-secondary degree in business/marketing or related field
    • Passion to deliver results and think strategically
    • Analytical skills and a creative mindset – Nielsen experience an asset
    • Strong time management skills/able to prioritize daily demands
    • Demonstrated capability to manage fast-moving projects successfully to completion
    • Effective communication – in writing, verbally, and presenting
    • Ability to build and maintain positive working relationships and to work collaboratively with others to meet shared objectives
    • A winning attitude including being results-driven, collaborative and curious with the ability to work independently a fast-paced environment


What we offer at Dare Foods

  • Competitive salary and bonus program
  • Hybrid work environment
  • Flex benefits to customize your coverage
  • Defined Contribution pension plan with company-matched contributions
  • A supportive and highly collaborative culture committed to training and development
  • An organization that is committed to environmental and social governance
  • Wellness benefits
  • Financial support for continuing education
  • Summer hours


Made Better is at the heart of everything we do at Dare, especially when it comes to baking delicious, quality snacks for families. Dare’s Made Better promise comes to life through our portfolio of consumer-loved brands including Bear Paws, Breton, Boulangerie Grissol, lesley stowe raincoast crisps, La Panzanella, REALFRUIT, and Whippet. Today, after over 130 years, Dare remains a Canadian, family-owned business that continues to build a legacy rich in innovative products that meet the changing needs of our customers.

If you are interested in being considered for this position, please apply in writing with a resume and cover letter by November 17, 2023.  Kindly ensure when you apply that you include the position title to: hrresumes@darefoods.com (.txt, .doc or .pdf formats)

Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted.

No follow up inquiries or agencies at this time please.

Guided by our Purpose, Mission and Values Dare Foods Limited is committed to fostering a diverse, equitable, inclusive and accessible work environment, where all employees feel valued, respected, supported and proud to work here. 

Dare Foods Ltd. will provide accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.