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Assistant Brand Manager – Innovation

Full Time + Kitchener, ON

About Dare Foods Limited

Do you want to bring exciting snack innovations to market that are uniquely developed in Canada from inception to execution? Dare Foods Limited offers an environment where the innovation strategy and agenda are set in Canada so you have the opportunity to make impactful contributions. This is a unique and exciting opportunity for a junior marketer who wants to create winning innovation plans, bring them to life, and deliver strong results in Canada and the US.

Made Better is at the heart of everything we do at Dare, especially when it comes to baking delicious, quality snacks for families. Dare’s Made Better promise comes to life through our portfolio of consumer-loved brands including Bear Paws, Breton, REALFRUIT, and Whippet. Today, after over 125 years, Dare remains a Canadian, family-owned business that continues to build a legacy rich in innovative products that meet the changing needs of our customers.

We are looking for an up and coming marketer to join our marketing team as an Assistant Brand Manager - Innovation. This individual will partner with an experienced and passionate team of marketers, cross functional teams, and agency partners in driving our business with insights-driven innovation that is Made Better. The position reports to the Brand Manager for Innovation.


The successful applicant for this role is a consumer-focused marketer who can leverage consumer insights, food and nutrition trends, and market data to identify innovation opportunities and work with internal R&D and other cross-functional teams to develop products to better solve consumers’ problems and needs. Your passion for marketing will be coupled with the ability to execute plans on strategy, on time and on budget to deliver growth and profitability.

You will lead the thinking and execution of specific Dare innovation priority projects and assist the Innovation Brand Manager in short and long-term strategy and planning. You are a curious, creative and insightful thinker, and a solid communicator. Your Marketing technical skill set will enable you to work cross functionally to assist in bringing winning new product and packaging innovation to the market.

What you Bring:

A desire to drive your future and build your career, plus the following experience and knowledge:

  • Creativity and insightful thinking
  • Strong Financial Acumen - Budget and P&L management skills an asset
  • Being results driven, detail oriented
  • Solid interpersonal, communication and presentation skills
  • Analytical and creative problem-solving skills
  • Ability to effectively organize, analyze, and present data with solutions
  • Ability to work independently or in a team
  • Knowledge and experience marketing in grocery and alternate retail channels an asset
Job Scope:
  • Support Innovation Brand Manager on the development of the innovation pipeline as part of long-term strategic planning
  • Support Innovation Brand Manager on the strategic thinking on innovation, including defining issues, market research, business opportunities, consumer behavior, benchmarks and developing innovative solutions as part of a team
  • Lead key innovation projects with the cross functional team to ensure projects meet key approval points on-time and on-strategy
  • Manage agency deliverables including concept creation and internal approval
  • Help define sub-strategies for each project, including product features and benefits, packaging format, pricing strategy, communication focus, and go to market channel strategy
  • Support the development of compelling business cases for launch including size of prize forecasts and financial modelling
  • Execute product validation via consumer sensory tests
Minimum Requirements:
  • A university degree in business/marketing
  • 1-2 years as an Assistant Brand Management at a CPG company an asset
  • Exposure to Nielsen data tools, Cognos and or SAP
  • Solid MS Office skills – PowerPoint, Excel, Word

If you are interested in being considered for this position, please apply in writing by February 14, 2022 quoting the appropriate position title to hrresumes@darefoods.com (.txt, .doc or .pdf formats)

Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted. No follow up inquiries or agencies at this time please.

Dare Foods Limited is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. Dare Foods Ltd. will provide accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.