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Assistant Insights Manager

Full Time + Cambridge, ON

Assistant Insights Manager

Do you want to understand what drives North American snacking behavior and develop insightful strategies to meet consumer needs? Dare Foods Limited offers a unique environment where the marketing agenda is set in Canada so you have the opportunity to make impactful contributions. This is an exciting opportunity for a developing marketing researcher who wants to understand consumer behavior and contribute to developing brand and marketing strategies based on those insights.

We are looking for an Assistant Insights Manager to join our marketing team. This individual will work with an experienced and passionate team of marketers and agency partners in driving our business knowledge and insights. The position reports to the Consumer Insights Manager.


The successful applicant for this opportunity is a consumer-focused marketer who can initiate, analyze and action consumer insights and market facts to drive business growth and improve marketing effectiveness. Your passion for understanding the consumer will be coupled with the ability to execute well-designed research and analyze data to deliver accurate and strategic insights, on time and on budget.

As a developing insights manager, you will work alongside a highly experienced consultant and assist the Consumer Insights Manager to lead research, develop recommendations, and improve Dare’s Insights capabilities.

What you Bring

A desire to drive your future and build your career, plus the following experience and knowledge:

  • Natural curiosity and passion for learning
  • Strategic thinking and being results driven
  • Proven ability to analyze data to discover insights
  • Ability to work independently or in a team
  • Solid interpersonal and communication skills
  • Organizational and project management skills
  • Attention to detail and the ability to meet deadlines with minimal supervision
Minimum Requirements
  • A university degree in Marketing or Consumer Research
  • 1-2 years of experience in marketing or insights at a CPG company
  • Solid MS Office Skills – Excel, Powerpoint, Word
  • Knowledge of AC Nielsen and data visualization tools (e.g. MS Power BI) an asset
Job Scope
  • Assist with research projects including innovation concept research, sensory product evaluations, testing advertising and packaging creative
  • Provide support to manage partnership with Nielsen and SPINS for point-of-sale market data
  • Consolidate data sources and develop reports to present results and insights concisely and effectively
  • Assist with developing, maintaining, and ongoing reporting of monthly and quarterly business reports
  • Trends identification, monitoring and reporting
  • Develop insights and make recommendations based on analyses
  • Collaborate with cross-functional internal, external partners to develop, maintain, monitor and improve key areas
  • Other ad hoc projects and reports as assigned

If you are interested in being considered for this position, please apply in writing by February 24, 2022 quoting the appropriate position title to hrresumes@darefoods.com (.txt, .doc or .pdf formats)

Dare Foods Limited is a private, family-owned business that continues to build a legacy rich in innovative, high-quality products that meet the changing needs of our consumers. Made Better is at the heart of everything we do at Dare and comes to life through our portfolio of consumer-loved brands including Bear Paws, Breton, REALFRUIT, and Whippet (to name just a few). Our head office was relocated in 2018 from Kitchener to Cambridge and is a modern work environment connected to our state-of-the-art manufacturing facility.

Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted. No follow up inquiries or agencies at this time please.

Dare Foods Limited is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. Dare Foods Ltd. will provide accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.