Brand Manager – Crackers

Do you want to lead an exciting portfolio of Canadian brands where you have ownership of all aspects including brand strategy, creative direction and product innovation?  As a private, family-owned Canadian company, Dare Foods Limited offers a unique opportunity for a consumer-focused marketer to truly own the vision and strategy of their portfolio.  This is an exciting opportunity for a strong marketer who can lead strategic thinking, execute all elements of the marketing mix and be a highly visible business leader for the organization.  We are looking for a Brand Manager, Crackers to join our marketing team.

Dare Foods Limited is a company that continues to build legacy rich in innovative, high-quality products that meet the changing needs of our consumers. “Made Better” is at the heart of everything we do at Dare and comes to life through our portfolio of consumer-loved brands including Bear Paws, Breton, REALFRUIT, Boulangerie Grissol, and Whippet along with many others.

Dare Foods Limited offers a flexible work environment.  The employee, in consultation with their manager, will determine the right work environment for them.  For some that may mean primarily working from home, for others, working primarily from the office or some combination in between.  Our head office is located in Cambridge, ON and is a modern work environment connected to our state-of-the-art manufacturing facility.

Key Accountabilities:

• Lead the strategy, development and execution of annual marketing plans including all marketing sub-strategies (product, packaging, communication including media planning and social media, and consumer activation programs)
• Delivery of financial (sales and profitability) and share growth targets for the portfolio as well as management of A&M budget
• Develop and lead innovation pipeline and renovation plan to achieve both short- and long-term business objectives
• Partner with consumer insights team to monitor consumer and competitive trends across the market. Take insights to provide recommendations on maximizing growth opportunities
• Cross functional leadership, working with internal and external partners lead teams to manage projects and delivery business objectives.  Close collaboration with Sales, Digital Marketing/eCommerce, Research & Development, Supply Chain, Finance and Media/Marketing Agencies to ensure objectives are executed

What we offer:

• Growth opportunity to really lead and own the vision, strategy and all marketing mix elements for your portfolio of Canadian brands
• Ability to lead the innovation and sustainability agenda for the Canadian market
• Canadian based company where all decisions are made “down the hall”
• Truly flexible work environment

What you bring:

• Post-secondary education (Degree or Diploma in marketing, commerce, related field)
• 3-5+ years of CPG Brand Management experience
• Solid financial acumen with experience managing budgets and understanding P&L drivers
• Strong strategic, analytic and organizational skills in order to drive sound business decisions
• Demonstrated ability to deliver successful marketing programs, including agency briefing and management
• Effective collaborator with experience leading projects and cross-functional teams
• Strong communication and interpersonal skills
• Demonstrated experience developing talent
• Strong digital marketing and social media skills preferred

We offer a competitive salary and benefits package. If you are interested in being considered for this position, please apply in writing by May 9, 2022 quoting the appropriate position title to hrresumes@darefoods.com (.txt, .doc or .pdf formats).

Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted. No follow up inquiries or agencies at this time please.

Dare Foods Limited is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. Dare Foods Ltd. will provide accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.