Go crackers for Laker’s latest offer with Dare Bold ‘n Baked

May 27, 2022

HIGHLIGHTS:

• Laker and Dare Foods have teamed up to bring you ‘The Perfect Beer-Side Snack’
• Get a coupon for a free* bag of “Bold ‘n Baked” crackers inside specially marked cases of Laker Lager and Laker Light
• Available now at The Beer Store, LCBO Combo Stores, and the Waterloo Brewing Beer Store

CAMBRIDGE, Ontario (May 27, 2022): Make a Bold choice the next time you’re in the Beer aisle. Specially marked 24x341ml bottle packs of Lake Lager and Laker Light will have a coupon to redeem a free* bag of Bold ‘n Baked crackers.

The perfect side to your favourite brew, the 4 full-flavoured cracker varieties can satisfy any crunchy craving. Customers can choose from Nacho Cheese, Sweet Chili, Smoky BBQ & Tangy Ranch for a mouthful of bold flavour to complement their easy drinking Laker.

“We’re so excited to be working with Dare Foods to offer a quality snack alongside our fan favourite beers,” Kim Mannerow, Director of Marketing said. “Ontarians will love the great value of this offer, and the home-grown goodness of two Canadian owned companies working together to create this tasty experience.”

“The savory boldness of these crackers is a match made in beer lovers heaven,” says Jim Manz, VP of Sales and Key Accounts. “We know Laker fans will enjoy exploring how the different flavours complement their favourite Laker brews.”

‘The Perfect Beer-Side Snack’ offering is shipping to The Beer Store and LCBO Combo Store locations across Ontario, and the Waterloo Brewing Beer Store Now!

“Laker and Bold ‘n Baked snack crackers is a natural pairing,” said Melodie Farina, Director of Marketing at Dare Foods. “Our fans love the intense bold flavour of Bold ‘n Baked and we know they’ll enjoy the refreshing combo with Laker all summer long!”

So let your friends know you’ll bring the beer and the snacks to your next summer get together.

*Available while supplies last, where the product is sold.

About Dare Foods Ltd.

Dare Foods has a rich history as a privately-owned, Canadian family business. With eight manufacturing plants, over 1,300 employees and after more than 130 years in operation, Dare Foods has become part of the fabric of Canada. Dare Foods remains dedicated to producing innovative, high-quality food. Manufactured in Canada and the U.S., its range of cookies, crackers, fine breads and candy is available throughout North America and in more than 50 other countries around the world. Learn more at: https://www.darefoods.com/ca_en